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Jun 17, 2018

REDARC signs new North American distributor Keystone Automotive Operations

REDARC is pleased to announce Keystone Automotive Operations Inc. as a North American distributor for the general automotive, recreational vehicle and trailering market segments. Keystone is North America’s largest wholesale distributor and marketer of speciality automotive aftermarket equipment and accessories. 

Keystone is a division of LKQ Corporation, the largest OEM replacement and aftermarket collision parts provider worldwide. Their broad scope currently includes 7 North American distribution centres, 47 cross-dock locations servicing the continental US and Canada, a trailering business known as LINK, and the largest wholesale distributor in the RV aftermarket- NTP Stag. They stock over 800 brands and provide customers with access to over 300,000 unique stocking products through independent installers, national auto parts chains, e-commerce businesses and RV dealerships.

Through its divisions, Keystone targets the following market segments: Truck & Off- Road, Towing, Speed & Performance, OE Parts, Accessories, Wheels & Tires, Performance Handling, Recreational Vehicles and Powersports. With more than 350 trucks and trailers, they provide next day or two-day delivery to customers in 48 states and 9 provinces in Canada.

REDARC Vice President of Sales for North America, Steve Haubenschild stated, “The depth and breadth of their operations is phenomenal and being a logistics powerhouse with strong marketing and customer service capabilities, they are a natural fit for REDARC North America.”

“Working with Keystone is a productive partnership that will result in the growth of the REDARC brand.”

Keystone will be offering and stocking the following REDARC products: Tow-Pro Electric Trailer Brake Controllers, BCDC In-vehicle Dual Battery Chargers, Dual Battery Isolators, Voltage Monitoring Gauges, DC Power Supplies and Charge Equalizers. The product range will be expanded to replicate the Australian product portfolio in the years to come.

Keystone Category Manager – Towing, Mark Willes said, “We're excited to now offer REDARC brake controllers and battery products through Keystone Automotive, NTP-STAG and LINK Trailer Parts. REDARC brake controllers combine smooth braking in a small footprint. It's at your fingertips when you need it, out of the way when you don't, and looks and feels great.”

“In addition, REDARC’s battery solutions are a smart way to make sure you always have power, no matter how long or short you're off the grid or if you're charging your RV's battery bank, the battery on your dump trailer, or adding an accessory battery to your pickup.”

REDARC’s range of Electric Trailer Brake Controllers and high-powered DC-DC battery chargers are highly innovative. REDARC was named a 2018 Global Media Award Winner at the SEMA show, in Las Vegas, for its dual input In-vehicle Battery Chargers which charge a secondary battery bank via Solar and DC inputs simultaneously. Last year, REDARC won the same award at the 2016 SEMA show for the Tow-Pro Elite Electric Brake Controller. The Tow-Pro Elite is the only brake controller to offer two operating modes and offers neat, simple installation thanks to its compact and flexible design.

REDARC Export Manager, Craig Herriot, stated that he was delighted with the progress of REDARC’s export market development strategy. “The global interest in REDARC’s portfolio is growing rapidly. We are proud to be partnering with Keystone and the opportunity this provides us to offer our world-class products to retailers and installers throughout North America.”

 

Pictured (L to R): REDARC Export Manager, Craig Herriot, Keystone Category Manager – Towing, Mark Willes, and REDARC Vice President of Sales for North America, Steve Haubenschild

 

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