Jun 10, 2018

Appointment of Vice President of Sales for North America

REDARC is delighted to appoint Steven Haubenschild to the newly created role of Vice President of Sales for North America. This is REDARC’s first US based representative who will be operating from Wisconsin, USA.

Steven Haubenschild, VP of Sales

Steven has over 30 years of professional sales experience in international/national sales, collaborative sales management, leadership and general management in diverse industries. His previous role was as Director of Sales for a large manufacturer of towing and trailer accessories supplied throughout North America in the automotive, leisure and agricultural market segments.


Steven will be responsible for the development of REDARC’s North American business, specifically the implementation of REDARC’s aftermarket sales channel strategy, account management, team leadership, and attendance at trade shows.

Of his appointment, Steven said, “I am very excited to utilize my experience in this industry to contribute to REDARC’s growth in the North American market. I was attracted to the company’s customer-centric focus mission as well as the growing interest and demand for their great brands and products.”

Regarding Steven's appointment, REDARC Managing Director, Anthony Kittel welcomed Steven to the team, who not only has a wealth of experience he can bring to the role but is also a right fit with the company’s values.

“Steven is an experienced senior sales leader that will offer us an in-depth knowledge of the North American Aftermarket sales channel.

“He possesses a ‘Customer is King’ ethos that replicates REDARC’s core values of being a customer led and focused organization.

“He understands the needs of our customers, our innovative standards and our requirement to be the benchmark in which our competitors are measured”, Anthony added.

Export Manager Craig Herriot stated that REDARC has been making great strides in its growth plans for North America in the last year, with customers showing familiarity with the product range as well as the REDARC brands. Steven’s appointment is a natural progression in expanding REDARC’s footprint in this market.

“Steven’s appointment will allow for REDARC to have a stronger presence in North America and his understanding of this market will allow us to be even more agile and responsive to our customer needs in the coming years”, he said.

Steven commenced his new role at REDARC on the 14th of May and can be contacted on +1 262 751 8082 and

Leave a Comment

Your email address will not be published. Required fields are marked*